The ultra-thin, lightweight Trail Loop is made from a nylon weave creating a soft strap with increased elasticity for a comfortable fit. The strap is infinitely adjustable with a convenient pull tab for quick adjustments on the go.This strap is carbon neutral. The Trail Loop contains 32% recycled content by weight, 100% of manufacturing electricity is covered by clean energy, and 50% or more of all carbon-neutral Apple Watch products are shipped without aeroplanes.

The Magnetic Link with FineWoven elegantly wraps around the wrist and magically attaches with moulded magnets that gently flex to help maintain security and comfort throughout the day.Made from a durable micro-twill, the FineWoven material has a soft, suede-like feel. It was also designed with the earth in mind — made from 68% post-consumer recycled content and significantly reducing carbon emissions compared to leather.

The Magnetic Link with FineWoven elegantly wraps around the wrist and magically attaches with moulded magnets that gently flex to help maintain security and comfort throughout the day.Made from a durable micro-twill, the FineWoven material has a soft, suede-like feel. It was also designed with the earth in mind — made from 68% post-consumer recycled content and significantly reducing carbon emissions compared to leather.

Enter A17 Pro.Game‑changing chip. Groundbreaking performance.Titanium.So strong. So light. So Pro.All-new Action button.What will yours do?The first iPhone with an aerospace‑grade titanium design. A17 Pro, a game-changing chip. A customizable Action button. The most powerful iPhone camera system. And USB‑C with USB 3 for superfast transfer speeds.

The Modern Buckle with FineWoven is exquisitely crafted for an elegant look. What looks like a solid buckle is actually a two-piece magnetic closure that’s delightfully simple to secure. We also added an inner layer of Vectran weave for strength and stretch resistance.Made from a durable micro-twill, the FineWoven material has a soft, suede-like feel. It was also designed with the earth in mind — made from 68% post-consumer recycled content and significantly reducing carbon emissions compared to leather.

The Modern Buckle with FineWoven is exquisitely crafted for an elegant look. What looks like a solid buckle is actually a two-piece magnetic closure that’s delightfully simple to secure. We also added an inner layer of Vectran weave for strength and stretch resistance.Made from a durable micro-twill, the FineWoven material has a soft, suede-like feel. It was also designed with the earth in mind — made from 68% post-consumer recycled content and significantly reducing carbon emissions compared to leather.

Designed by Black creatives and allies throughout Apple to celebrate and acknowledge Black history and culture, the Black Unity Sport Band is inspired by the colours of the Pan-African flag and pays homage to the rich tradition and craft of quilt-making. Three individual pieces of coloured fluoroelastomer are assembled by hand and compression-moulded as one. Complemented by the dynamic Unity watch face, which displays an ever-changing pattern of irregular shapes as Apple Watch moves, these colours are brought together in a unique tapestry. The innovative pin-and-tuck closure is laser-etched with “Truth. Power. Solidarity.”Apple supports these organisations dedicated to advancing racial equity and justice:Black Lives Matter Support Fund via the Tides FoundationThe Black Lives Matter movement fuels campaigns for justice, combats and counters acts of violence, and creates space for Black imagination and innovation.European Network Against RacismENAR, a pan-European anti-racism network, is the voice of the anti-racist movement in Europe.International Institute on Race, Equality and Human RightsThe institute works to protect the human rights of marginalised and vulnerable people who suffer from discrimination.Leadership Conference Education FundThe Leadership Conference Education Fund promotes and protects civil and human rights and builds public education campaigns that empower and mobilise advocates around the United States.NAACP Legal Defense and Educational Fund, Inc. (LDF)LDF seeks structural changes to expand democracy, eliminate disparities and achieve racial justice to fulfil the promise of equality for all Americans.Souls Grown DeepThe partnership is dedicated to promoting the work of African American artists and supporting their communities by fostering economic empowerment, racial and social justice, and educational advancement.This is only a small part of Apple’s initiative to challenge systemic barriers that exist for communities of colour, and particularly the Black community.

Smarter.Brighter.Mightier.Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that’s twice as bright. And now you can choose a watch case and band combination that’s carbon neutral.

Smarter.Brighter.Mightier.Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that’s twice as bright. And now you can choose a watch case and band combination that’s carbon neutral.

Smarter.Brighter.Mightier.Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that’s twice as bright. And now you can choose a watch case and band combination that’s carbon neutral.